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You may be noticing more and more companies these days utilizing social media to promote their businesses. Social media is great for accomplishing this aim as long as you are clear about your focus.

Here are three tips for making the most of your company’s social media:

  • Make sure you create individual pages for your business versus your SMM personal accounts. It’s best to have a professional identity and branding for your business that’s separate.
  • Look at your goals and then use each social media platform for that specific purpose. Some examples: LinkedIn can be used to connect you with others in your profession and establish your credibility as an expert. Twitter can be used to promote quick company news items, and Facebook is great for creating new content and links that can go back to your website.
  • Establish a schedule for posting items and be ready for feedback. If you post too much about your company, too often, people may start to tune you out or you may lose social media followers. You want to establish a regular presence but not overwhelm people. Be sure to mix up your content with fresh, fun items.

Have a great week ahead!